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  • Writer's pictureJamal Lawson

6 Tips To Create Strong Social Proof Marketing Using Video For Your Business

Updated: Nov 20, 2023

In the digital age, it takes a lot to weave through the noise of dancing TikTok'ers and foodies. So I get it, it's a struggle for you and your business to fight for that same attention space to talk about your product or service and brand.

There are effective ways for gaining trust and credibility for your business while competing with other content creators. One of them is to create a strong social proof.

Social proof can be summed up as evidence of people using your product/service or people participating in anything that involves your company's brand.

Harnessing social proof can lead to increased brand awareness and new leads for sales. In this article, we'll explore 6 strategies to help you create social proof for your business.

1. Customer Reviews and Testimonials

Record customer reviews and testimonials are invaluable for building social proof. Film a testimonial of your client talking about their experience with your company. Showcase these testimonials prominently on your website, as they provide tangible evidence of your product or service's value.

2. Host or Attend Events

Whether it is attending a conference/convention or hosting your own event, be sure to record your time during the event so you can show people that they can physically interact with your company. Bonus tip: create hashtags or geo-filters around your event so you encourage folks to people to share your company on social media.

3. Influencer Partnerships

Filming and collaborating with influencers or thought leaders in your industry can help you reach a broader audience and gain credibility. Whether influencers record themselves endorsing your service or them doing an unboxing video of your production, their followers are more likely to trust and engage with your brand.

4. User-Generated Content

Encourage your customers to create and share content related to your business (and be sure to have them tag you and be open to sharing their video as well). This could be as simple as sharing videos on Instagram using your product, which not only shows the product in action but also acts as an endorsement from real customers.

5. Partner with Other Trusted Brands

Associating your business with other reputable brands or organizations can also enhance your credibility. Consider doing a video describing the synergy that both of your companies create or take about a cause you're passionate about. Whether it's through collaborations, sponsorships, or endorsements, aligning with established entities can build social proof.

6. Public Relations and Media Coverage

Being featured in reputable publications or news outlets can significantly boost your social proof. When potential customers see your business covered positively in the media, it enhances your credibility and trustworthiness.

In conclusion, social proof is a powerful tool for establishing trust and credibility in the eyes of your target audience. By implementing these 6 video strategies, you can create a strong social proof for your business, which will ultimately lead to increased customer trust, engagement, and sales.

Remember that building social proof is an ongoing process, and consistency is key to maintaining a positive image for your brand.

To learn more about how you can develop video content around these social proof marketing strategies, then visit

This article was co-written using AI with a narrative spin and improvement by Jamal Eugene Lawson.


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